Creativity in full bloom.
We recently wrapped up an exciting Travel Agency event hosted by Disney, designed to inspire and inform travel professionals. The event featured Central Florida travel statistics, updates on Walt Disney World’s latest attractions, and immersive activities to help agents create magical vacations.
I had the privilege of designing the event’s branding, inspired by the elegance of award shows like the Emmys and Oscars. The new logo I created serves as a permanent centerpiece, with an adaptable theme that can evolve annually. This timeless yet flexible design ensures the event remains fresh, memorable, and iconic for years to come.
The style exudes sophistication and elegance, conveyed through a refined color palette, the sheen of high-end materials, and a warm, magical glow.
The logo was designed to be versatile and adaptable, available in various formats and orientations to fit seamlessly across all applications. Five distinct versions were created to meet diverse needs, ensuring the team could easily tailor the branding for different use cases.
Numerous early iterations were explored and presented during the development of the theme.
©Disney